Content Brief Generator

Give it a topic, a persona, and a funnel stage — get back a complete, writer-ready brief covering audience context, the one thing, structural sequence, proof points, CTA, and success metrics.

What it does

Produces a complete brief across eleven sections, anchored to your messaging framework and persona documents:

• Brief header — format, length, persona, funnel stage, primary goal, publish date
• Audience context — who the reader is, their current situation, why they're reading now, their pre- and post-read belief states
• Strategic context — which messaging framework element this piece serves and why it matters now
• The one thing — a single sentence every element of the content must support
• Structural guide — opening objective, 3–5 key body moves, close objective, and the rationale for that sequence
• Proof points and evidence — required data, case studies, and gaps where evidence is missing
• Voice and tone notes — range relative to brand voice and channel
• What to avoid — 2–3 explicit framing risks, forbidden assumptions, and irrelevant angles
• CTA — exact text, placement guidance, and why it fits the funnel stage
• Success metrics — primary KPI and supporting indicators
• SEO notes — primary keyword, secondary terms, search intent, and competitor context (if applicable)

If the brand's messaging framework or persona documents are not attached, the output is labelled PROVISIONAL BRIEF — FRAMEWORK CONTEXT MISSING.

When to use it

Use it before writing any long-form content piece. Works best in a Claude.ai Project with your messaging framework and persona documents attached — the skill treats those as its primary strategic reference. Sonnet is the recommended model; brief generation is a well-scoped structured task that doesn't require Opus. The output from persona-builder drops directly into the persona input.

When not to use it

• For social or short-form ad copy — the brief format is sized for long-form content
• For repurposing or reformatting existing content — this generates briefs for new pieces
• Without a clear topic — a vague input produces a vague brief; narrow the topic before running it